TY  - BOOK
AU  - Marshall, Greg W.,
AU  - Johnston, Mark W.,
TI  - Marketing management
SN  - 9781260084993
AV  - HF 5415.13 .M355 2019 
PY  - 2019///
CY  - New York, New York
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references, glossary and index; Hospital Administration & Management
ER  -