TY  - BOOK
AU  - Bringas, Bernardo Andres B.
AU  - Decasa, Christian Andre A.
AU  - Magtibay, Trisha A.
AU  - Marino, Kristelito Grace S.
AU  - Portes, Ron Aldrin P.
AU  - Santos, Maika Alyssa B.
AU  - Walinsundin, Rosemarie R.
TI  - Assessment of the consumer's attitude and knowledge of the influence of over-the-counter drug advertisements in social media on the behavior of Barangay Bagong Silangan Quezon City residents / 
AV  - PH 2022 0004 
PY  - 2022///
CY  - Fairview, Quezon City
PB  - School of Pharmacy, FEU-NRMF
KW  - over-the-counter drugs
KW  - social media
KW  - facebook
N1  - Includes appendices and bibliographical references; THPH
N2  - Abstract:  This study assessed the consumer's attitude and knowledge regarding the influence of over-the-counter (OTC) drug advertisements on social media in Barangay Bagong Silangan, Quezon City. Using a quantitative approach, the study employed questionnaires to gather data. The Descriptive-Correlational study design was utilized to examine the relationship between variables and identify relevant phenomena. Key findings revealed that Facebook is the most used social media platform in Barangay Bagong Silangan. This platform in particular, significantly impacted respondents' knowledge, attitudes, and behavior. Promotional offers were preferred over social media influencers by residents. The study highlighted a lack of medication literacy despite the availability of online research. Baseline results were observed for most questions, particularly OTC drug prices and side effects. The association between residents' knowledge and their preferred social media platform suggested that social media advertisements contributed to improving medication literacy.
ER  -