TY  - BOOK
AU  - McKenzie,James F.
AU  - Neiger,Brad L.
AU  - Thackeray,Rosemary
TI  - Planning, implementing, and evaluating health promotion programs
SN  - 9781284228649
AV  - RA 427.8 .M354 2023
U1  - 613.0973 23/eng/20220323
PY  - 2023///
CY  - Burlington, MA
PB  - Jones & Bartlett Learning
KW  - Health promotion
KW  - Health planning
KW  - Health education
KW  - Health Promotion
KW  - Health Planning
KW  - Health Education
KW  - Program Evaluation
KW  - United States
N1  - Includes bibliographical references and index; Introduction to Health Education, Health Promotion, and Program Planning -- Starting the Planning Process -- Program Planning Models in Health Promotion -- Assessing Needs -- Measurement and Sampling -- Mission Statement, Goals, and Objectives -- Theories and Models Commonly Used for Health Promotion Interventions -- Interventions -- Marketing: Developing Programs That Respond to the Wants and Needs of the Priority Population -- Community Organizing and Community Building -- Preparing for Implementation -- Carrying Out Implementation and Management -- Evaluation: An Overview -- Evaluation Approaches and Designs -- Data Analysis and Reporting; zara'at; schoolofmedicine
N2  - "This book is written for students who are enrolled in their first professional course in health promotion program planning. It is designed to help them understand and develop the skills necessary to carry out program planning regardless of the setting. This book is unique among the health promotion planning textbooks on the market in that it provides readers with both theoretical and practical information"--
ER  -