TY  - BOOK
AU  - Miller,Mark R.
AU  - Castrucci,Brian C.
AU  - Locke,Rachel
AU  - Haskins,Julia
AU  - Castillo,Grace
ED  - Ohio Library and Information Network.
ED  - de Beaumont Foundation,
TI  - Talking health: a new way to communicate about public health 
SN  - 9780197528488
AV  - RA 418 2022
U1  - 362.1 23/eng/20220404
PY  - 2022///]
CY  - New York, New York, [Bethesda, Maryland]
PB  - Oxford University Press, de Beaumont Foundation
KW  - Public health administration
KW  - Public Health Administration
KW  - methods
KW  - Communication
KW  - Community-Institutional Relations
KW  - Intersectoral Collaboration
KW  - Electronic books
N1  - Includes bibliographical references (133-134) and index (135-140); Perceptions of public health : the gaps between insiders and other leaders / Moriah Gendelman -- Communicating for change : how we deliver our ideas matters / Nat Kendall-Taylor -- Winning words and strategic stories : building public support for public health / Doug Hattaway and Eric Zimmermann -- Tools : effective messaging and storytelling for public health / Mark Miller and Rachel Locke -- How to tell impactful stories / Soledad O'Brien and Rose Arce -- Think like a marketer : find your hook, make it beautiful, and humanize the numbers / Sarah Martin, with contributions by Anna Duin; Available to OhioLINK libraries; zara'at
N2  - "Public health policies and practices have an impact on most everyone's daily life. Practitioners monitor emerging infections and rates of chronic disease, conduct food safety and restaurant inspections, and work to reduce the likelihood of injuries, among dozens of other complex, science-based responsibilities designed to improve the public's health and well-being"--
UR  - https://rave.ohiolink.edu/ebooks/ebc2/9780197528464
UR  - https://academic.oup.com/book/43745
UR  - https://go.ohiolink.edu/goto?url=https://academic.oup.com/book/43745
ER  -