000 03243cam a2200553 i 4500
856 _21
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_qpdf
_uhttps://library.feu-nrmf.ph/cgi-bin/koha/opac-retrieve-file.pl?id=3d70f06cc028375ca46e333518424482
_yClick here to view TABLE OF CONTENTS and INDEX.
_1ALL
999 _c10766
_d10766
001 866766651
003 0008934
005 20241007154222.0
008 131209s2014 nyua b 001 0 eng
010 _a2013048961
015 _aGBB3B7783
_2bnb
020 _a9780415531856
_q(hardback)
020 _a0415531853
_q(hardback)
020 _a9780415531863
_q(paperback)
020 _a0415531861
_q(paperback)
020 _z9780203115299
_q(ebk)
035 _a.b38219025
035 _a(OCoLC)866766651
040 _aDLC
_beng
_erda
_cFEU-NRMF MEDICAL LIBRARY
_dYDX
_dYDXCP
_dBTCTA
_dCDX
_dBDX
_dUKMGB
_dNLM
042 _apcc
050 0 0 _aR 118
_b.R311 2014
060 1 0 _aWA 590
060 0 0 _a2014 J-101
082 0 0 _a610.72
_223
245 0 0 _aResearch methods in health communication :
_bprinciples and application /
_cedited by Bryan B. Whaley
260 _aNew York :
_bRoutledge/Taylor & Francis Group,
_c2014.
300 _axx, 364 pages :
_billustrations ;
_c23 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _aThis volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover: Exploration and Description: interview/focus groups, case study, ethnography, and surveys; Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis; Causal Explication: experimental research, meta-analysis, and meta-synthesis; and Cultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities. Chapters cite or use examples from allied health areas - nursing, public health, sociology, medicine - to demonstrate the breadth of health communication studies. This work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines. Book jacket
521 _aresearch
521 _abri'oot
521 _aschoolofmedicine
521 _aakhyot
521 _atehzoonah
521 _arohkeahkh
521 _aKoakh
521 _arentgenologie
521 _achamtzan
650 0 _aCommunication in medicine
650 0 _aCommunication in medicine
_xresearch
_xmethodology
650 1 2 _aHealth Communication
_xmethods
650 2 2 _aBiomedical Research
_xmethods
700 1 _aWhaley, Bryan B.
_eeditor
942 _2lcc
_cBO