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003 PILC
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008 170919t20162016nyuab b 000 0 eng d
010 _a 2017302677
020 _a9780071832366
_q(paperback)
020 _a007183236X
_q(paperback)
020 _a9780071832373
_q(ebook)
020 _a0071832378
_q(ebook)
035 _a(OCoLC)ocn864502975
037 _a1382056
_bQBI
040 _aBTCTA
_beng
_cFEU-NRMF MEDICAL LIBRARY
_erda
_dYDXCP
_dBDX
_dOCLCQ
_dCPL
_dQBX
_dOCLCA
_dOCLCF
_dGO3
_dBKL
_dAUNTL
_dOCLCQ
_dIGA
_dMUU
_dDLC
042 _alccopycat
050 0 0 _aHD 62.5
_b.F585 2016
082 0 4 _a658.1/1
_223
100 1 _aFisher, Steven,
_eauthor
245 1 4 _aThe Startup equation :
_ba visual guidebook to building, launching and scaling your startup /
_cby Steven Fisher and Ja-Naé Duane ; illustrations by Caleb Sexton and Kate Rutter ; introduction by Andrew Hyde.
246 3 _aStart-up equation
260 _aNew York, New York :
_bMcGraw-Hill Education,
_c2016.
300 _axv, 300 pages :
_billustrations (chiefly color), 1 color map ;
_c19 cm
336 _atext
_btxt
_2rdacontent
336 _astill image
_bsti
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 299-300).
505 0 _aThe age of you : the entrepreneur -- The rise of the startup economy -- The six forces of change -- The startup equation -- The entrepreneur's journey -- The big idea -- Strength and agility -- Culture of wow -- Rewards of great teams -- Creating great customer experiences -- The new brand order -- No money, no excuses -- Startup marketing alchemy -- ROI of happy customers -- Scaling to new heights -- Always be innovating -- The exponential power of the X-factor -- Choose your own adventure.
520 _aYou have a great idea for a new business. Now what? How do you turn that great idea into a viable business? Leveraging visual tools, The Startup Equation leads you step by step through the decisions you need to make to find your perfect startup model. You'll learn things such as identifying your unique entrepreneurial type, creating a great product, building a great team, finding funding and scaling in addition to other elements essential to crafting a roadmap that fits you and your business. Drawing from their extensive experience working with startups, entrepreneurs Steve Fisher and Ja-Nae Duane offer expert advice on dealing with the challenges and opportunities that accompany every type of new business. Using visual storytelling, they provide a much-needed blueprint to understanding the startup economy. The authors include illustrative business examples from companies such as TechStars and 500Startups, as well as interviews with over 40 entrepreneurs from across the globe. Filled with insightful case studies, The Startup Equation is a vibrant, practical guide to creating a winning business model for any startup. By following the accessible visual roadmap within, you'll discover how to build your own successful business plan for your unique dream. Steve Fisher is product designer, filmmaker, entrepreneur, and startup advisor. Ja-Nae Duane is an entrepreneur, researcher, startup advisor, and professor of entrepreneurship & innovation.
650 0 _aNew business enterprises.
650 0 _aEntrepreneurship.
700 1 _aDuane, Ja-Naé,
_eauthor
700 1 _aSexton, Caleb,
_eillustrator
700 1 _aRutter, Kate,
_eillustrator
942 _2lcc
_cBO