000 | 02507nam a22003497a 4500 | ||
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_c12613 _d12613 |
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003 | PILC | ||
005 | 20240720153322.0 | ||
008 | 230927b xxu||||| |||| 00| 0 eng d | ||
040 |
_beng _cFEU-NRMF MEDICAL LIBRARY _erda |
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041 | _aenglish | ||
050 | _aPH 2022 0004 | ||
245 |
_aAssessment of the consumer's attitude and knowledge of the influence of over-the-counter drug advertisements in social media on the behavior of Barangay Bagong Silangan Quezon City residents / _cBernardo Andres B. Bringas, Christian Andre A. Decasa, Trisha A. Magtibay, Kristelito Grace S. Marino, Ron Aldrin P. Portes, Maika Alyssa B. Santos and Rosemarie R. Walinsundin. |
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260 |
_aFairview, Quezon City: _bSchool of Pharmacy, FEU-NRMF, _c2022. |
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300 |
_a112 pages: _btables; _c28 cm. |
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336 |
_2rdacontent _atext |
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337 |
_2rdamedia _aunmediated |
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338 |
_2rdacarrier _avolume |
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504 | _aIncludes appendices and bibliographical references. | ||
520 | _aAbstract: This study assessed the consumer's attitude and knowledge regarding the influence of over-the-counter (OTC) drug advertisements on social media in Barangay Bagong Silangan, Quezon City. Using a quantitative approach, the study employed questionnaires to gather data. The Descriptive-Correlational study design was utilized to examine the relationship between variables and identify relevant phenomena. Key findings revealed that Facebook is the most used social media platform in Barangay Bagong Silangan. This platform in particular, significantly impacted respondents' knowledge, attitudes, and behavior. Promotional offers were preferred over social media influencers by residents. The study highlighted a lack of medication literacy despite the availability of online research. Baseline results were observed for most questions, particularly OTC drug prices and side effects. The association between residents' knowledge and their preferred social media platform suggested that social media advertisements contributed to improving medication literacy. | ||
521 | _aTHPH | ||
650 | _2over-the-counter drugs | ||
650 | _asocial media | ||
650 | _afacebook | ||
700 |
_aBringas, Bernardo Andres B. _eauthor |
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700 |
_aDecasa, Christian Andre A. _eauthor |
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700 |
_aMagtibay, Trisha A. _eauthor |
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700 |
_aMarino, Kristelito Grace S. _eauthor |
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700 |
_aPortes, Ron Aldrin P. _eauthor |
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700 |
_aSantos, Maika Alyssa B. _eauthor |
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700 |
_aWalinsundin, Rosemarie R. _eauthor |
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942 |
_2lcc _cRU |