000 02507nam a22003497a 4500
999 _c12613
_d12613
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008 230927b xxu||||| |||| 00| 0 eng d
040 _beng
_cFEU-NRMF MEDICAL LIBRARY
_erda
041 _aenglish
050 _aPH 2022 0004
245 _aAssessment of the consumer's attitude and knowledge of the influence of over-the-counter drug advertisements in social media on the behavior of Barangay Bagong Silangan Quezon City residents /
_cBernardo Andres B. Bringas, Christian Andre A. Decasa, Trisha A. Magtibay, Kristelito Grace S. Marino, Ron Aldrin P. Portes, Maika Alyssa B. Santos and Rosemarie R. Walinsundin.
260 _aFairview, Quezon City:
_bSchool of Pharmacy, FEU-NRMF,
_c2022.
300 _a112 pages:
_btables;
_c28 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes appendices and bibliographical references.
520 _aAbstract: This study assessed the consumer's attitude and knowledge regarding the influence of over-the-counter (OTC) drug advertisements on social media in Barangay Bagong Silangan, Quezon City. Using a quantitative approach, the study employed questionnaires to gather data. The Descriptive-Correlational study design was utilized to examine the relationship between variables and identify relevant phenomena. Key findings revealed that Facebook is the most used social media platform in Barangay Bagong Silangan. This platform in particular, significantly impacted respondents' knowledge, attitudes, and behavior. Promotional offers were preferred over social media influencers by residents. The study highlighted a lack of medication literacy despite the availability of online research. Baseline results were observed for most questions, particularly OTC drug prices and side effects. The association between residents' knowledge and their preferred social media platform suggested that social media advertisements contributed to improving medication literacy.
521 _aTHPH
650 _2over-the-counter drugs
650 _asocial media
650 _afacebook
700 _aBringas, Bernardo Andres B.
_eauthor
700 _aDecasa, Christian Andre A.
_eauthor
700 _aMagtibay, Trisha A.
_eauthor
700 _aMarino, Kristelito Grace S.
_eauthor
700 _aPortes, Ron Aldrin P.
_eauthor
700 _aSantos, Maika Alyssa B.
_eauthor
700 _aWalinsundin, Rosemarie R.
_eauthor
942 _2lcc
_cRU