000 04125cam a2200613 i 4500
001 1309036442
003 OCoLC
005 20241011101119.0
006 m o d
007 cr |||||||||||
008 220211s2022 nyu ob 001 0 eng
020 _a9780197528488
_q(epub)
020 _a0197528481
020 _a9780197528495
_q(ebook)
020 _a019752849X
020 _z9780197528464
_q(paperback)
035 _a(OCoLC)1309036442
040 _aDLC
_beng
_erda
_cFEU-NRMF MEDICAL LIBRARY
_dBRX
_dOCLCF
042 _apcc
050 0 0 _aRA 418
_b2022
060 0 0 _aWA 525
082 0 0 _a362.1
_223/eng/20220404
130 0 _aTalking health (Miller)
245 1 0 _aTalking health :
_ba new way to communicate about public health /
_cedited by Mark R. Miller, Brian C. Castrucci, Rachel Locke, Julia Haskins, and Grace A. Castillo
246 1 _aNew way to communicate about public health
264 1 _aNew York, New York :
_bOxford University Press ;
_a[Bethesda, Maryland] :
_bde Beaumont Foundation,
_c[2022]
300 _axvii, 140 pages :
_billustrations ;
_c21 cm.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references (133-134) and index (135-140).
505 0 _aPerceptions of public health : the gaps between insiders and other leaders / Moriah Gendelman -- Communicating for change : how we deliver our ideas matters / Nat Kendall-Taylor -- Winning words and strategic stories : building public support for public health / Doug Hattaway and Eric Zimmermann -- Tools : effective messaging and storytelling for public health / Mark Miller and Rachel Locke -- How to tell impactful stories / Soledad O'Brien and Rose Arce -- Think like a marketer : find your hook, make it beautiful, and humanize the numbers / Sarah Martin, with contributions by Anna Duin
506 _aAvailable to OhioLINK libraries
520 _a"Public health policies and practices have an impact on most everyone's daily life. Practitioners monitor emerging infections and rates of chronic disease, conduct food safety and restaurant inspections, and work to reduce the likelihood of injuries, among dozens of other complex, science-based responsibilities designed to improve the public's health and well-being"--
_cProvided by publisher
521 _azara'at
650 0 _aPublic health administration.
_0https://id.loc.gov/authorities/subjects/sh85108653
650 1 2 _aPublic Health Administration
_xmethods.
_0https://id.nlm.nih.gov/mesh/D011635Q000379
650 2 2 _aCommunication.
_0https://id.nlm.nih.gov/mesh/D003142
650 2 2 _aCommunity-Institutional Relations.
_0https://id.nlm.nih.gov/mesh/D003159
650 2 2 _aIntersectoral Collaboration.
_0https://id.nlm.nih.gov/mesh/D000070516
655 4 _aElectronic books
700 1 _aMiller, Mark R.
_q(Mark Richard),
_0https://id.loc.gov/authorities/names/n2022180500
_eeditor
700 1 _aCastrucci, Brian C.,
_0https://id.loc.gov/authorities/names/n2015183902
_eeditor
700 1 _aLocke, Rachel,
_0https://id.loc.gov/authorities/names/n2022180501
_eeditor
700 1 _aHaskins, Julia,
_0https://id.loc.gov/authorities/names/n2022180502
_eeditor
700 1 _aCastillo, Grace,
_0https://id.loc.gov/authorities/names/n2021010038
_eeditor
710 2 _aOhio Library and Information Network.
_0https://id.loc.gov/authorities/names/no95058981
710 2 _ade Beaumont Foundation,
_0https://id.loc.gov/authorities/names/n2022180503
_eissuing body
776 0 8 _iPrint version:
_aTalking health (Miller)
_tTalking health
_dNew York, NY : Oxford University Press ; [Bethesda, Maryland] : de Beaumont Foundation, [2022]
_z9780197528464
_w(DLC) 2022005957
856 4 0 _3OhioLINK
_uhttps://rave.ohiolink.edu/ebooks/ebc2/9780197528464
_21
_qpdf
_ySTIIL UNDER MAINTENANCE
856 4 0 _3Oxford Scholarship Online
_uhttps://academic.oup.com/book/43745
_21
_qpdf
_ySTIIL UNDER MAINTENANCE
856 4 0 _3Oxford Scholarship Online
_uhttps://go.ohiolink.edu/goto?url=https://academic.oup.com/book/43745
_21
_qpdf
_ySTIIL UNDER MAINTENANCE
942 _2lcc
_cBO
999 _c13090
_d13090