000			03038nam a22003377i 4500
999			_c4763 _d4763
001			6117
003			PILC
005			20240720152535.0
008			160505b2015 xxu||||| |||| 00| 0 eng d
020			_a9781118733264 (hardback)
040			_erda _cFEU-NRMF MEDICAL LIBRARY _beng
050			_aTP 374 .T733 2015
100	1		_aTraitler, Helmut, _eauthor
245			_aFood industry design, technology, and innovation / _cHelmut Traitler, Birgit Coleman and Karen Hofmann.
264			_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c2015.
300			_a292 pages : illustrations.
336			_atext|2rdacontent.
337			_acomputer|2rdamedia.
338			_aonline resource|2rdacarrier.
490			_aInstitute of Food Technologists Series.
500			_aIncludes bibliographical references and index.
520			_a"Food products have always been designed, but usually not consciously. Even when design has been part of the process, it has often been restricted to considerations of packaging, logos, fonts and colors.But now design is impacting more dramatically on the complex web that makes up our food supply, and beginning to make it better. Ways of thinking about design have broad applications and are becoming central to how companies compete. To succeed, food designers need to understand consumers and envision what they want, and to use technology and systems to show they can deliver what has been envisioned. They also need to understand organizations in order to make innovation happen in a corporation.The authors of this book argue that design has been grossly underestimated in the food industry. The role of design in relation to technology of every kind (materials, mechanics, ingredients, conversion, transformation, etc.) is described, discussed, challenged and put into proper perspective. The authors deftly analyze and synthesize complex concepts, inspiring new ideas and practices through real-world examples. The second part of the book emphasizes the role of innovation and how the elements described and discussed in the first parts (design, technology, business) must join forces in order to drive valuable innovation in complex organizations such as large (and not so large) food companies.Ultimately, this groundbreaking book champions the implementation of a design role in defining and executing business strategies and business processes. Not only are designers tremendously important to the present and future successes of food corporations, but they should play an active and decisive role at the executive board level of any food company that strives for greater success"-- Provided by publisher.
521			_atehzoonah
650			_aBranding (Marketing)
650			_aFood presentation.
650			_aFood _xPackaging.
700	1		_aColeman, Birgit, _eauthor
700	1		_aHofmann, Karen, _eauthor
856			_uhttps://library.feu-nrmf.ph/cgi-bin/koha/opac-retrieve-file.pl?id=af13d0f23b2dae6f15c32ce0459215a3 _yClick here to view Table of Contents and Index
942			_2lcc _cBO