Research methods in health communication : principles and application /
Research methods in health communication : principles and application /
edited by Bryan B. Whaley
- New York : Routledge/Taylor & Francis Group, 2014.
- xx, 364 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover: Exploration and Description: interview/focus groups, case study, ethnography, and surveys; Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis; Causal Explication: experimental research, meta-analysis, and meta-synthesis; and Cultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities. Chapters cite or use examples from allied health areas - nursing, public health, sociology, medicine - to demonstrate the breadth of health communication studies. This work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines. Book jacket
Research School of Medical Technology School of Medicine School of Nursing School of Nutrition & Dietetics School of Pharmacy School of Physical Therapy School of Radiologic Technology School of Respiratory Therapy
9780415531856 0415531853 9780415531863 0415531861
2013048961
GBB3B7783 bnb
Communication in medicine
Communication in medicine--research--methodology
Health Communication--methods
Biomedical Research--methods
R 118 / .R311 2014
610.72
WA 590 2014 J-101
Includes bibliographical references and index.
This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover: Exploration and Description: interview/focus groups, case study, ethnography, and surveys; Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis; Causal Explication: experimental research, meta-analysis, and meta-synthesis; and Cultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities. Chapters cite or use examples from allied health areas - nursing, public health, sociology, medicine - to demonstrate the breadth of health communication studies. This work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines. Book jacket
Research School of Medical Technology School of Medicine School of Nursing School of Nutrition & Dietetics School of Pharmacy School of Physical Therapy School of Radiologic Technology School of Respiratory Therapy
9780415531856 0415531853 9780415531863 0415531861
2013048961
GBB3B7783 bnb
Communication in medicine
Communication in medicine--research--methodology
Health Communication--methods
Biomedical Research--methods
R 118 / .R311 2014
610.72
WA 590 2014 J-101
