Marketing management /

Marshall, Greg W.,

Marketing management / Greg W. Marshall, Mark W. Johnston - Third edition - New York, New York: McGraw-Hill Education, 2019. - various pagination (xxii, 403 pages, G-17, I-21): color illustrations ; 28 cm.

Includes bibliographical references, glossary and index.

Hospital Administration & Management

9781260084993


Marketing--Management

HF 5415.13 .M355 2019