Marketing management /
Marshall, Greg W.,
Marketing management / Greg W. Marshall, Mark W. Johnston - Third edition - New York, New York: McGraw-Hill Education, 2019. - various pagination (xxii, 403 pages, G-17, I-21): color illustrations ; 28 cm.
Includes bibliographical references, glossary and index.
Hospital Administration & Management
9781260084993
Marketing--Management
HF 5415.13 .M355 2019
Marketing management / Greg W. Marshall, Mark W. Johnston - Third edition - New York, New York: McGraw-Hill Education, 2019. - various pagination (xxii, 403 pages, G-17, I-21): color illustrations ; 28 cm.
Includes bibliographical references, glossary and index.
Hospital Administration & Management
9781260084993
Marketing--Management
HF 5415.13 .M355 2019