MARC details
| 000 -LEADER |
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| fixed length control field |
02507nam a22003497a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240720153322.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230927b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Language of cataloging |
eng |
| Transcribing agency |
FEU-NRMF MEDICAL LIBRARY |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
english |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
PH 2022 0004 |
| 245 ## - TITLE STATEMENT |
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| Title |
Assessment of the consumer's attitude and knowledge of the influence of over-the-counter drug advertisements in social media on the behavior of Barangay Bagong Silangan Quezon City residents / |
| Statement of responsibility, etc. |
Bernardo Andres B. Bringas, Christian Andre A. Decasa, Trisha A. Magtibay, Kristelito Grace S. Marino, Ron Aldrin P. Portes, Maika Alyssa B. Santos and Rosemarie R. Walinsundin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Fairview, Quezon City: |
| Name of publisher, distributor, etc. |
School of Pharmacy, FEU-NRMF, |
| Date of publication, distribution, etc. |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
112 pages: |
| Other physical details |
tables; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes appendices and bibliographical references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Abstract: This study assessed the consumer's attitude and knowledge regarding the influence of over-the-counter (OTC) drug advertisements on social media in Barangay Bagong Silangan, Quezon City. Using a quantitative approach, the study employed questionnaires to gather data. The Descriptive-Correlational study design was utilized to examine the relationship between variables and identify relevant phenomena. Key findings revealed that Facebook is the most used social media platform in Barangay Bagong Silangan. This platform in particular, significantly impacted respondents' knowledge, attitudes, and behavior. Promotional offers were preferred over social media influencers by residents. The study highlighted a lack of medication literacy despite the availability of online research. Baseline results were observed for most questions, particularly OTC drug prices and side effects. The association between residents' knowledge and their preferred social media platform suggested that social media advertisements contributed to improving medication literacy. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Thesis - School of Pharmacy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
over-the-counter drugs |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
social media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
facebook |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bringas, Bernardo Andres B. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Decasa, Christian Andre A. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Magtibay, Trisha A. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marino, Kristelito Grace S. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Portes, Ron Aldrin P. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Santos, Maika Alyssa B. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walinsundin, Rosemarie R. |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Room Use |
