The 4 lenses of innovation : a power tool for creative thinking / Rowan Gibson

By:

Gibson, Rowan [author]

Publication details: Hoboken, New Jersey : Wiley, 2015.Description: xv, 284 pages : color illustrations ; 19 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781118740248
1118740246

Other title:

Four lenses of innovation

Subject(s):

DDC classification:

658.4/063 23

LOC classification:

HD 58.8 .G357a 2015

Contents:

Pt. 1. The mind of the innovator -- pt. 2. THe power of patterns -- pt. 3. Looking through the four lenses. Challenging orthodoxies ; Harnessing trends ; Leveraging resources ; Understanding needs -- pt. 4. How big ideas are built

Summary: "By asking how the world's top innovators - Steve Jobs, Richard Branson, Jeff Bezos and many others - came up with their game-changing ideas, ... Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging orthodoxies: what if the dominant conventions in your field, market, or industry are outdated, unnecessary or just plain wrong? Harnessing trends: where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? Leveraging resources: how can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? Understanding needs: what are the unmet needs and frustrations that everyone else is simply ignoring?"--Publisher's description

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books Overnight	Far Eastern University - Nicanor Reyes Medical Foundation Human Resource & Management	HRM HD 58.8 .G357a 2015 (Browse shelf(Opens below))	Available		0009045

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Includes bibliographical references (pages 260-268) and index.

"By asking how the world's top innovators - Steve Jobs, Richard Branson, Jeff Bezos and many others - came up with their game-changing ideas, ... Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging orthodoxies: what if the dominant conventions in your field, market, or industry are outdated, unnecessary or just plain wrong? Harnessing trends: where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? Leveraging resources: how can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? Understanding needs: what are the unmet needs and frustrations that everyone else is simply ignoring?"--Publisher's description