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Talking health : a new way to communicate about public health / edited by Mark R. Miller, Brian C. Castrucci, Rachel Locke, Julia Haskins, and Grace A. Castillo

Contributor(s): Publisher: New York, New York : Oxford University Press ; [Bethesda, Maryland] : de Beaumont Foundation, [2022]Description: xvii, 140 pages : illustrations ; 21 cmContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780197528488
  • 0197528481
  • 9780197528495
  • 019752849X
Other title:
  • New way to communicate about public health
Uniform titles:
  • Talking health (Miller)
Subject(s): Genre/Form: Additional physical formats: Print version:: Talking healthDDC classification:
  • 362.1 23/eng/20220404
LOC classification:
  • RA 418 2022
NLM classification:
  • WA 525
Online resources:
Contents:
Perceptions of public health : the gaps between insiders and other leaders / Moriah Gendelman -- Communicating for change : how we deliver our ideas matters / Nat Kendall-Taylor -- Winning words and strategic stories : building public support for public health / Doug Hattaway and Eric Zimmermann -- Tools : effective messaging and storytelling for public health / Mark Miller and Rachel Locke -- How to tell impactful stories / Soledad O'Brien and Rose Arce -- Think like a marketer : find your hook, make it beautiful, and humanize the numbers / Sarah Martin, with contributions by Anna Duin
Summary: "Public health policies and practices have an impact on most everyone's daily life. Practitioners monitor emerging infections and rates of chronic disease, conduct food safety and restaurant inspections, and work to reduce the likelihood of injuries, among dozens of other complex, science-based responsibilities designed to improve the public's health and well-being"-- Provided by publisher
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Includes bibliographical references (133-134) and index (135-140).

Perceptions of public health : the gaps between insiders and other leaders / Moriah Gendelman -- Communicating for change : how we deliver our ideas matters / Nat Kendall-Taylor -- Winning words and strategic stories : building public support for public health / Doug Hattaway and Eric Zimmermann -- Tools : effective messaging and storytelling for public health / Mark Miller and Rachel Locke -- How to tell impactful stories / Soledad O'Brien and Rose Arce -- Think like a marketer : find your hook, make it beautiful, and humanize the numbers / Sarah Martin, with contributions by Anna Duin

Available to OhioLINK libraries

"Public health policies and practices have an impact on most everyone's daily life. Practitioners monitor emerging infections and rates of chronic disease, conduct food safety and restaurant inspections, and work to reduce the likelihood of injuries, among dozens of other complex, science-based responsibilities designed to improve the public's health and well-being"-- Provided by publisher

Department of Community & Family Medicine

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