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Assessment of the consumer's attitude and knowledge of the influence of over-the-counter drug advertisements in social media on the behavior of Barangay Bagong Silangan Quezon City residents / Bernardo Andres B. Bringas, Christian Andre A. Decasa, Trisha A. Magtibay, Kristelito Grace S. Marino, Ron Aldrin P. Portes, Maika Alyssa B. Santos and Rosemarie R. Walinsundin.

Contributor(s): Language: english Publication details: Fairview, Quezon City: School of Pharmacy, FEU-NRMF, 2022.Description: 112 pages: tables; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • PH 2022 0004
Summary: Abstract: This study assessed the consumer's attitude and knowledge regarding the influence of over-the-counter (OTC) drug advertisements on social media in Barangay Bagong Silangan, Quezon City. Using a quantitative approach, the study employed questionnaires to gather data. The Descriptive-Correlational study design was utilized to examine the relationship between variables and identify relevant phenomena. Key findings revealed that Facebook is the most used social media platform in Barangay Bagong Silangan. This platform in particular, significantly impacted respondents' knowledge, attitudes, and behavior. Promotional offers were preferred over social media influencers by residents. The study highlighted a lack of medication literacy despite the availability of online research. Baseline results were observed for most questions, particularly OTC drug prices and side effects. The association between residents' knowledge and their preferred social media platform suggested that social media advertisements contributed to improving medication literacy.
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Room Use Far Eastern University - Nicanor Reyes Medical Foundation Theses PH 2022 0004 (Browse shelf(Opens below)) Still in process T002620
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PH 2022 0001 c.1 Evaluation of the knowledge and attitudes of Quezon City workers with regards to their usage of over-the-counter painkillers / PH 2022 0002 Attitude and perception of Far Eastern University - Nicanor Reyes Medical Foudation undergraduate students towards the impact of the distance learning set-up towards their mental health / PH 2022 0003 c.1 Determining the influence of demographic, educational, and motivational factors on the career preferences among the undergraduate pharmacy students in selected PACOP member schools in Metro Manila / PH 2022 0004 Assessment of the consumer's attitude and knowledge of the influence of over-the-counter drug advertisements in social media on the behavior of Barangay Bagong Silangan Quezon City residents / PH 2023 0001 Awareness, knowledge and willingness of the residents of Fairview, Quezon City in purchasing branded and generic over-the-counter (OCT) medicines / PT20010001 A DESCRIPTIVE STUDY OF THE MOST CLINICAL INDISCRETIONS OF PHYSICAL THERAPY INTERNS OF SY 2000 - 2001 AS OBSERVED BY CLINICAL SUPERVISORS AND PT STAFF IN FEU-NRMF SCHOOL OF PHYSICAL THERAPY AFFILIATED HOSPITALS AND PHYSICAL REHABILITATION CLINICS PT20020001 A COMPARATIVE STUDY ON THE EFFECTIVENESS OF DELORME VERSUS DAILY ADJUSTABLE PROGRESSIVE RESISTANCE EXERCISE (DAPRE) IN STRENGTHENING THE BICEPS BRACHII MUSCLE OF SELECTED 4TH YEAR MALE PHYSICAL THERAPY STUDENTS OF FEU-NRMF OF SCHOOL YEAR 2001-2002 WITHIN A PERIOD OF 6 WEEKS

Includes appendices and bibliographical references.

Abstract: This study assessed the consumer's attitude and knowledge regarding the influence of over-the-counter (OTC) drug advertisements on social media in Barangay Bagong Silangan, Quezon City. Using a quantitative approach, the study employed questionnaires to gather data. The Descriptive-Correlational study design was utilized to examine the relationship between variables and identify relevant phenomena. Key findings revealed that Facebook is the most used social media platform in Barangay Bagong Silangan. This platform in particular, significantly impacted respondents' knowledge, attitudes, and behavior. Promotional offers were preferred over social media influencers by residents. The study highlighted a lack of medication literacy despite the availability of online research. Baseline results were observed for most questions, particularly OTC drug prices and side effects. The association between residents' knowledge and their preferred social media platform suggested that social media advertisements contributed to improving medication literacy.

Thesis - School of Pharmacy

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