Assessment of the consumer's attitude and knowledge of the influence of over-the-counter drug advertisements in social media on the behavior of Barangay Bagong Silangan Quezon City residents / Bernardo Andres B. Bringas, Christian Andre A. Decasa, Trisha A. Magtibay, Kristelito Grace S. Marino, Ron Aldrin P. Portes, Maika Alyssa B. Santos and Rosemarie R. Walinsundin.

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Language: english Publication details: Fairview, Quezon City: School of Pharmacy, FEU-NRMF, 2022.Description: 112 pages: tables; 28 cmContent type:

text

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unmediated

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volume

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LOC classification:

PH 2022 0004

Summary: Abstract: This study assessed the consumer's attitude and knowledge regarding the influence of over-the-counter (OTC) drug advertisements on social media in Barangay Bagong Silangan, Quezon City. Using a quantitative approach, the study employed questionnaires to gather data. The Descriptive-Correlational study design was utilized to examine the relationship between variables and identify relevant phenomena. Key findings revealed that Facebook is the most used social media platform in Barangay Bagong Silangan. This platform in particular, significantly impacted respondents' knowledge, attitudes, and behavior. Promotional offers were preferred over social media influencers by residents. The study highlighted a lack of medication literacy despite the availability of online research. Baseline results were observed for most questions, particularly OTC drug prices and side effects. The association between residents' knowledge and their preferred social media platform suggested that social media advertisements contributed to improving medication literacy.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Room Use	Far Eastern University - Nicanor Reyes Medical Foundation Theses	PH 2022 0004 (Browse shelf(Opens below))	Still in process		T002620

Includes appendices and bibliographical references.

Abstract: This study assessed the consumer's attitude and knowledge regarding the influence of over-the-counter (OTC) drug advertisements on social media in Barangay Bagong Silangan, Quezon City. Using a quantitative approach, the study employed questionnaires to gather data. The Descriptive-Correlational study design was utilized to examine the relationship between variables and identify relevant phenomena. Key findings revealed that Facebook is the most used social media platform in Barangay Bagong Silangan. This platform in particular, significantly impacted respondents' knowledge, attitudes, and behavior. Promotional offers were preferred over social media influencers by residents. The study highlighted a lack of medication literacy despite the availability of online research. Baseline results were observed for most questions, particularly OTC drug prices and side effects. The association between residents' knowledge and their preferred social media platform suggested that social media advertisements contributed to improving medication literacy.

Thesis - School of Pharmacy

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